LeBron, Inc. : the making of a billion-dollar athlete Cover Image

Book

LeBron, Inc. : the making of a billion-dollar athlete

Summary: With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Record details

ISBN: 9781538730867
ISBN: 1538730871
ISBN: 9781538730874
Physical Description: viii, 246 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm
print
Edition: First edition.
Publisher: New York : Grand Central Publishing, 2019.
Copyright: ©2019

Content descriptions

General Note:	Includes index.
Formatted Contents Note:	The power of saying no -- The bag man -- The deal of a lifetime -- Four horses -- Failing up -- Cameraman -- The dealmaker -- Summer camp for billionaires -- Taking my talents -- Mogul -- I promise -- L.A. -- Epilogue.